Can you believe a total of 1,362,908 Mercedes-Benz vehicles were sold in 2011? 1 Mercedes-Benz of Fairfield can! This number was just over 77k more units than the former auto manufacturer's record, which was set in 2007. 2011 was a great year for the company, in the U.S. and otherwise. In the U.S. specifically sold 264,460 units, which represents a 17.5 percent increase since 2010's numbers. In fact, 2011 was the best year for Mercedes-Benz (in terms of units sold) in the company's overall history. December sales were a particularly important part of these numbers.
Dr. Dieter Zetsche, CEO of Daimler AG and the Head of Mercedes-Benz explains the numbers, stating, "We're very satisfied with our sales development. In 2011 we sold more vehicles than ever before. We also set the course for the future: The newly introduced generation of the C-Class, the C-Class coupe, the SLK-Class, and the CLS-Class are extremely popular among customers. The same applies to the new B-Class and new M-Class, which were introduced in Europe only recently. The full-year 2011 was also shaped by our strong development in important growth markets such as the BRIC countries and positive development in the U.S."2
Mercedes-Benz plans to continue its success in 2012 with its new Mercedes-Benz A-Class, which will target young adult buyers. The company is also proud to showcase its new CLS Shooting Brake technology which will lead the market in innovative design.
Did you miss your chance to buy or lease a new new Mercedes-Benz in 2011? It's a great time to make a New Year's resolution to drive in luxury for the year 2012. Stop by Mercedes-Benz of Fairfield, located at 2950 Auto Mall Parkway Fairfield,CA 94533 and check out the great selection we have in stock.
*Note: 1This number includes minor additions from smart and Maybach.