Mercedes-Benz will officially say "auf widersehen" to the iconic Maybach model in 2013, reports Autoweek. The decision comes after a decade of disappointing sales for the luxury marque's 57 and 62 editions. The company has decided not to develop replacement models for the Maybach, which would have debuted in 2014. Mercedes-Benz Chairman Dieter Zetsche approved the decision, an insider from the company states. The source then goes on to explain, "We've come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations. Plans are already in place to fill the void left by the axing of the Maybach 57 and 62 with the next-generation S-class, which will be offered in three wheelbase variations and six different body styles, including a top-of-the-range S600 Pullman."1
One strange insert about the situation: Daimler is celebrating its 125th anniversary this year and expects record profits. Despite this, billions of euros will be written off for the Maybach brand. Yet, it's true: last year Maybach only sold 157 cars, and this move will allow for more investment in the Mercedes-Benz. Some experts suggest that the Maybach looked too much like a customized version of the Mercedes-Benz S-Class- for three times the price of an S-Class model.
The good news is that the company plans to introduce the fifth generation S-Class in early 2013; Maybach will continue to push its existing 57 and 62 up to that point. The gorgeous S-Class is really like no other, and Mercedes-Fairfield can't wait to receive even more of them on our lot. Visit us today at 2950 Auto Mall Parkway Fairfield, CA 94533 to see what's so special about this vehicle, or contact us for more information.