Fashion Week is like all traditional holidays rolled into one for true fashion devotees, and this year, Mercedes-Benz decided to get in on the action. The German auto manufacturer is the primary sponsor for the 2012 Fall Fashion event, which takes place starting on February 9, 2012 in New York City. Why would the luxury auto manufacturer decide to sponsor such an event? The answer is simple: both the brand and the event center around creating new styles and iconic looks within their industries.