Mercedes-Benz Brand Promise: All-Electric Alternatives for Every Model by 2025

Mercedes-Benz, a symbol of luxury and innovation, has announced its plan to offer an all-electric model alternative throughout its entire lineup by 2025. This transition, which has been in the works for many years, represents a bold step toward a sustainable future and showcases the brand’s commitment to reducing its environmental impact while positioning itself as an industry pioneer. As the automotive world shifts toward electrification, Mercedes-Benz continues to display its innovative spirit by outpacing the competition and taking courageous leaps to pursue a greener tomorrow.

An All-Electric Promise by 2025

The EQS SUV via MBUSA.com

CEO Ola Källenius has clarified the company’s intentions: Mercedes-Benz has altered its mindset. The automaker believes in a sustainable future powered by electric vehicles.

“The psychology of the organization is that everybody is working on the future, and that future is zero-emission,” Källenius told The Verge last year. “It doesn’t make sense for us to split the company. We are going to take the whole company into that electric and digital future. There is one Mercedes-Benz brand promise, one team spirit, and one joint future for the business.”

While other automobile manufacturers develop plans for split lineups featuring both electric and traditional gas-powered vehicles, Mercedes-Benz has pledged to go all in. The company seeks to position itself as one of the world’s leading electric vehicle manufacturers by the end of the decade.

What Is Mercedes-Benz’s Plan To Transition to Electric Vehicle Production?

First introduced in 2021, Mercedes-Benz’s comprehensive plan covers all its bases, from investments into seven production facilities across three continents to employee re-skilling schemes and training for future-oriented qualifications. The plan is divided into four primary segments: technology, production, people, and finance.

While the tech plan includes three new architectures, each of which will power a specific class of vehicles, the production plan outlines how Mercedes-Benz plans to transition to battery electric vehicle manufacturing. In addition to teaming up with GROB, a German global leader in battery production, Mercedes-Benz has invested resources into creating a new battery recycling factory in Kuppenheim, Germany.

The plan also factors in the brand’s most valuable asset: its people. Mercedes-Benz will help its workforce gain the skills required for mass electric vehicle production, all while creating thousands of new jobs.

The financial portion of the plan is based on the assumption that up to 50% of its sales will represent electric vehicles by 2025. Mercedes-Benz plans to increase revenue by selling more high-end electric vehicles and taking control of pricing and sales. The company also aims to reduce costs and allocate more capital to fully electric vehicles while decreasing its investment in combustion engines and plug-in hybrid technologies. By using common battery platforms and scaling electric architectures, Mercedes-Benz projects margins in an electric vehicle world similar to those of the internal combustion engine era.

When Did Mercedes-Benz Begin Shifting Toward Electric Vehicles?

While a move toward an electric future has been in the works for several years, the company’s intent became clear when parent company Daimler AG renamed itself Mercedes-Benz while forming a newly independent Daimler Truck. The companies are not competitors, but they are independent entities. Daimler Truck is now one of the world’s largest commercial vehicle producers, while Mercedes-Benz quickly set its sights on achieving an all-electric lineup.

Even before the two companies split, Mercedes-Benz had already dipped its toes into the waters of electric vehicle production. First revealed to the public in 2016 ahead of its 2019 release, Mercedes-EQ represents the luxury automaker’s first step toward sustainability. Standing for “electric intelligence,” the Mercedes-EQ sub-brand has produced several models of high-end luxury electric vehicles since its inception, including SUVs and sedans.

The current Mercedes-EQ lineup features a plethora of models, several of which are available here at Mercedes-Benz Fairfield. Check out some of the 2023 offerings below:

• EQS: The EQS comes in a sedan and an SUV iteration, both of which provide excellent power and acceleration. You’ll be able to tackle any driving conditions with powerful engine outputs and surprisingly brisk zero to 60 times. Select EQS SUV trims feature an off-road driving mode to pair with the vehicle’s elegant design and spacious interior.
• EQE: The EQE sedan separates itself with distinctive styling, with premium features, including a bold grille, chrome trim, and large wheels. You’ll enjoy a comfortable ride with the EQE’s spacious luxury interior that promises to place you at the forefront of innovation.
• EQB: Designed with families in mind, the EQB SUV focuses on space, comfort, and practicality. It’s based on the GLB wheelbase, one of Mercedes-Benz’s top-end models, and brings the reliable performance needed for a family that’s always on the go. With room for up to seven passengers and a host of technology features, the EQB’s versatile design represents a modern marvel of space efficiency.

When Will Mercedes-Benz Stop Producing Internal Combustion Vehicles?

All newly launched models will be electric-only starting in 2025, so Mercedes-Benz will be ready to go all-electric by that time, where market conditions allow. The company has pledged to reduce investments in combustion engines and hybrid technologies by 80% between 2019 and 2026 — a transition that is already well underway.

The new EQE via MBUSA.com

While there is no set date by which the company will cease production of internal combustion engines, consumers can expect the electric transition to be “fully charged” by the end of the decade. With over $1 billion invested in three plants across Germany dedicated to electric vehicle production, it’s safe to say that Mercedes-Benz has fully dedicated itself to an electric future.

Where Can I Purchase an Electric Mercedes-Benz Vehicle?

We at Mercedes-Benz of Fairfield can help you enter the future with our extensive range of both new and used Mercedes-EQ models. Contact us online today or stop by our dealership today to see the future of Mercedes-Benz vehicles for yourself. You can also give us a call at (707) 430-0101. Alternatively, you can browse our online inventory of all-new 2023 electric luxury sedans and SUVs to find the perfect model for your needs.